Mcdonalds 4 p's part 3

Promotion:

Promotion can be done through 5 different ways advertising, sales promotions, events and experiences, direct marketing and public relations. McDonalds uses its promotional strategy according to different markets. Promotion is one of the most important “p” of Marketing because by this only you can position your product into the consumers mind. Promotion is the main part which help a firm to position its products image in consumers mind. Other promotional methods which are being used nowadays are creating awareness using merchandising approach like McDonald do by selling toys with “Happy Meal”. Promotion is done by McDonalds using Ronald’s McDonalds or by using Walt Disney different characters. McDonalds has maintained an extensive advertising campaign in India. They have used all form of ways of Advertising media such as television, Radio, billboards, newspapers, etc. But most of their advertising is done through Television. In India they have used different slogans according to their targeting strategy. For example when they reduced prices they introduced a new slogan called “Aap Ke Zamane Mai Baap Ke Zamane Ke Daam” which means you are getting today’s meal at your father childhood time. So to Target new segment of Adults they have to do there advertisement accordingly. But important thing to emphasis while deciding and making an advert is message should not be confusing, because main aim of doing advertisement is to make the consumers aware of the items and to feel positive about it. With introduction of new products such as Salads, breakfast products, sandwiches, juices, they should also represent the qualities of all of them. Now with the new product and pricing strategy McDonalds will use their advertising strategy by putting adverts on Television, Radio, poster, billboards and Specially on different sites on Internet. Today people spend most of their time using different sites such as Facebook, Orkut, Google, Yahoo, etc. So these Internet sites will be also used as a media of advertising. Television advertisement should be done between different times so that adverts can be seen by most of the people. In India people used at watch Television at Evening so between the times of 6 to 9 adverts of McDonalds should be shown. Advertising should be done in a way that it should change attitudes of those consumer also which consider McDonalds as a unhealthy food provider.